Powerful Flower

The Fitbit is one hot item. There are not enough Fitbits to fill everyone's stocking this Christmas season. Even though there are similar products, Fitbit fans are willing to wait for the back-orders to be filled. What makes this technology so special?

Part of Fitbit's appeal lies in its simplicity. A sleek, clip-on sensor, it keeps track of the wearer's movement, distance traveled and calories burned. This slim device also features a small button on its exterior that flashes several displays when pressed: total distance traveled by wearer, number of steps taken, calories burned, and one slender blue flower.

Interestingly enough, the height of the flower correlates with how active and healthy the wearer of the Fitbit is. When all is well, the bright blue flower will unfurl and stretch up along the length of the device. But late nights, bad sleep patterns, and unhealthy lifestyles cause the flower to wilt and shrink.

The design of this technology can influence and change behaviors. Flower psychology. Fitbit's slim blue flower motivates it's wearers to stay in shape in order to keep the pretty flower alive. A gentle persuasion.

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