Friday, November 20, 2009

Mixing It Up


We live in an era of digital convergence. An age where mashups are prevalent and humorous. The term mashup implies easy, fast integration. Youtube is awash with fan-created video/audio mashups juxtaposing commercially produced video clips with popular pop songs. The World Wide Web provides channels both for acquiring source material and for distributing derivative works.



This type of mixing is referred to as Auto Tunes. And in order for the general public to better understand the story behind Auto Tunes, this wonderfully informative video clip was created and posted on Youtube:



So, as you can see, this technology is still in its infancy. In the meantime, it makes for some really amusing parodies.

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