The rise of "freeconomics" is being driven by the underlying technologies that power the Web. Just as Moore's law dictates that a unit of processing power halves in price every 18 months, the price of bandwidth and storage is dropping even faster. Which is to say, the trend lines that determine the cost of doing business online all point the same way: to zero.As this video clip demonstrates, we are headed in the direction of a new type of economics. In this industry, it is a challenge for businesses to market themselves, and so they have begun to change their tactics in order to survive.
Times are changing. In order to be successful it is vital for businesses be flexible in their approach to marketing and advertisement.
...a generation raised on the free Web is coming of age, and they will find entirely new ways to embrace waste, transforming the world in the process. Because free is what you want — and free, increasingly, is what you're going to get.source
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